STYLE: In God We Trust

Y no puedo terminar mis post relacionados con New York sin hablaros de la última marca que concocí allí: In God We Trust. Una marca muy americana de ropa preciosa, cómoda y sostenible. La diseñadora Shana Tabor, nacida en New England y residente en Brooklyn, se inspira en su día a día, en todo lo que le rodea. Y se debe inspirar muy mucho porque In God We Trust tiene línea de mujer, hombre, joyería y accesorios. La marca nació en 2005 -nueves años, que no es poco- y cuenta con tres tiendas físicas en New York y la tienda online.

And I couldn't finish my New York-related posts without writing about the last brand I met there: In God We Trust. A very American company of beautiful, comfortable and responsible clothing. The designer Shana Tabor, New England-born and now living in Brooklyn, is inspired by her everyday life and everything around her. And she must be very much inspired because In God We Trust offers women's clothing, menswear, jewellery and accessories. The brand was born in 2005 -nine years are quite a lot!- and counts three physical shops in New York and the online store.

Una de las cosas que me enamoró de la marca y me hará serle fiel es su sentido de la responsabilidad y la comunidad. Todo lo que producen en In God We Trust está hecho en Estados Unidos - la mayoría en su taller de Greenpoint en Brooklyn que visité durante mi viaje. Además, para Shana es muy importante crear comunidad. Relacionarse con diseñadores afines, con su vecinos, con el barrio donde tienen las tiendas. Me pareció muy gracioso que las 4 diseñadoras/marcas que fui a visitar -Samantha Pleet, The Deep End Club, Family Affairs y In God We Trust- todas se conocen entre ellas y se apoyan. A pesar de dirigirse a un público muy parecido y que podrían considerarse competencia, ellas han decidido hacer piña. Mucho que aprender de esto.

One of things I loved about the brand and will make me stick to it is its sense of responsibility and community. Everything they produced In God We Trust is made in the United States - mostly in their Greenpoint, Brooklyn workshop. In addition, it is really important to Shana to create a community - building relationships with similar designers, with their neighbors in the areas where the stores are. It was fun to realize that the 4 designers/brands I met in New York -Samantha Pleet, The Deep End Club, Family Affairs, and In God We Trust- they all know and support each other. Even though they have a similar target and could be considered competence, they have chosen to be nice to each other. A lot to learn from this.

 

 Interview with Shana Tabor, designer

1) Alternate profession? Dancer, preferably hip hop or street. 

2) Favorite designer? I feel like this changes a fair amount. Lately I have been really feeling Sonia Rykiel.

3) Favorite bar/club in New York? I don't really go out to hang at bars and clubs. I do end up at The Ides (at the Wythe Hotel) because I have some friends that work there.

4) Favorite band? Favorites are pretty hard for me to declare.

5) Favorite TV show? I'm enjoying Game of Thrones.

6) Favorite app? Amazon.

7) Favorite cocktail? White wine.

8) Main inspiration for your latest collection? Static electricity.

9) What was your first calling to fashion and jewellery? Is there someone in your family whose path you have followed? I wanted to pick a career path that wouldn't make me hate my life. That's pretty much how I started working for myself as well. A typical fashion job did/would make me hate myself.

10) Who is your favorite person that wears In God We Trust? And who would you love to see wearing your creations? Comedian Maria Thayer, she has been shopping with us for a long time. She's rad and I really like her work. Kristen Wiig has bought some stuff as well. I died! I love her. We are still waiting for Beyoncé to come visit.

Pictures: Heather Phelps-Lipton for The L Magazine, Anne-Claire Rohé

DEERLIFE: New York - Day 5

LOWER EAST SIDE. Un día leí que la fotógrafa Francesca Woodman se suicidó tirándose desde la ventana de su casa en el Lower East Side. Hubo una epoca en que un ser excéntrico llamado Andy Warhol tuvo su estudio cerca de Union Square. Robert Maplethorpe, Patti Smith, los Ramones, Blondie, la Velvet Underground, artistas geniales, con vidas al límite y finales trágicos habitaron la zona. ¿Quieres conocer sus historias?

LOWER EAST SIDE. Some time ago, I read that photographer Francesca Woodman committed suicide jumping from the window of her house in the Lower East Side. There was a time when an excentric being called Andy Warhol used to have his open studio near Union Square. Robert Mapplethorpe, Patti Smith, the Ramones, Blondie, the Velvet Underground: extraordinary artists living on the edge and having tragic endings used to live in the area. Do you want to know their stories?

DEERLIFE: New York - Day 4

GREENWICH VILLAGE. Si te gusta la música, el arte y la pop culture, sabes que Greenwich Village fue el centro del mundo durante unos años. Anais Nin, Salvador Dalí, Isadora Duncan, los Beats, y más tarde, Bob Dylan, Jimi Henddrix y la Velvet Underground fueron solo algunos de sus ilustres habitantes. A día de hoy, la Village conserva un aire bohemio pero ostenta unos alquileres carísimos y es zona de tiendas de diseñadores. Es aquí donde supuestamente vivía Carrie Bradshaw y donde realmente vive Sarah Jessica Parker. Pasado y presente, todo me encanta de la Greenwich Village.

GREENWICH VILLAGE. If you like music, art and pop culture, you know that Greenwich Village was the center of the world for some years. Anais Nin, Salvador Dalí, Isadora Duncan, the Beat Generation and, later on, Bob Dylan, Jimi Hendrix and the Velvet Underground were only some of its famous dwellers. Today, the Village still keeps its bohemian touch but also has super expensive rents and is a designer store area. It is here where Carrie Bradshaw supposedly lived and where Sara Jessica Parker lives in real life. Past and present, I love everything about Greenwich Village.

DEERLIFE: New York - Day 3

MIDTOWN, CHELSEA & MEATPACKING DISTRICT. Tres de las zonas más emblemáticas de New York en un solo día. Un día que empezó con puntos míticos de la ciudad, siguió con rock'n'roll y moda y terminó con NBA y una vistas impresionantes del skyline de noche.

MIDTOWN, CHELSEA & MEATPACKING DISTRICT. Three of the most iconic areas of New York in one day. A day that started in the most famous places in the city, continued with rock'n'roll and fashion and finished with NBA and breathtaking views at night.